THREADS.
role: creative director, brand identity strategist, & conceptual developer.
Creative services.
CREATIVE DIRECTOR BRAND IDENTITY STRATEGIST CONCEPTUAL DEVELOPER COPYWRITER
"The only clothing more sustainable is your birthday suit."
"Granola," "hippie," "tree hugger"—all clichés thrown at sustainable living. But why should caring for our planet mean compromising on style and sophistication?
I firmly believe the way to make sustainability truly sustainable and accessible for the masses is to make it something enjoyable. I envisioned a brand where sustainability felt luxurious, yet remained accessible to everyone. Thus, THREADS was born.
& A BRAND WAS BORN
As the Creative Director, Brand Identity Strategist, and Conceptual Developer, I had a vision. I wanted THREADS to stand out in the crowded marketplace, not just for its sustainable practices but for its genuine connection to natural beauty. It all started with extensive research and a deep dive into the psyche of the eco-conscious consumer. What did they want? What did they need? And most importantly, what would make them fall in love with THREADS? And finally, a visual identity was born:
Color Palette: A warm color palette was chosen to evoke feelings of comfort, warmth, and natural beauty. Earthytones like terracotta, olive green, and soft beige dominate the brand's visual identity.
Typography: Minimalistic typography was selected to maintain a clean and modern look. The simplicity of the fonts reflects the brand's dedication to reducing unnecessary complexity and focusing on what truly matters - sustainability and elegance.
Imagery: Portraiture plays a central role in THREADS' branding. By showcasing real people in natural settings, we emphasize the genuine beauty and elegance of the clothing. This approach aligns with THREADS' philosophy of celebrating individuality and natural charm.
This case study is purely fictional and was crafted to showcase my talents and creative skills. Any resemblance to real entities is purely coincidental and unintentional.