the offsite co.
Creative Services.
Brand Identity Development Graphic Design Art Direction
SEO-Optimized Content Creation Video Production
Photographer: Dustin Wise
Offsite: Where Work Hard, Play Hard Comes to Life
Offsite was born from the belief that teams that play together, stay together—and outperform everyone else.
Don't believe it? The stats speak for themselves: companies that regularly organize off-site meetings and retreats enjoy significantly higher growth rates—9.7% compared to a mere 3.4% for their retreat-less counterparts.
Yet, found that the "play hard" part in "work hard, play hard," was often missing in companies everywhere. In 2018, Offsite was founded to bring it back, designing epic company retreats where colleagues connect as humans.
My mission? To keep Offsite’s brand presence cohesive and dynamic, effectively communicating Offsite's mission and values every step of the way. As Art Director and Content Strategist, I ensured brand identity both visually and through copywriting across all platforms—socials, blog, emails, and even an ebook (more on that later). I developed a distinct Offsite voice—flirty, fresh, and informative—that resonated across all platforms, enhancing brand recognition and appeal.
the art of FOMO
How do you get people to sign up for a retreat? Simple—show them what they're missing out on!
Between venue highlights and retreat planning tips, we loaded Offsite's socials with captivating short-form content, giving our viewers a behind-the-scenes look at the retreats. Imagine showing them what they could be swapping their cubicle for! And hey, it worked. We boosted Offsite's social media following and engagement by a remarkable 30%.
put this on your tbr list
To cement Offsite as the go-to platform for retreat planning, we created the ultimate retreat planning guide. This comprehensive resource covered everything from budgeting to venue selection and served as a powerful lead magnet.
Not to mention, it doubled as a powerful lead magnet, drawing in potential customers like bees to honey.
The results? A staggering 1000% increase in page clicks. This two-pronged approach not only showcased the allure of Offsite retreats but also solidified Offsite's reputation as the premier destination for all retreat planning needs.
that’s a wrap
Consistent branding turned Offsite into the go-to spot for unforgettable company retreats. By blending professionalism with a vibrant, playful spirit, we’ve attracted partnerships with a diverse range of companies, from innovative startups to industry giants like Ruggable and Google.